I was hired to update a client's tri-fold pamphlet explaining his ministry.
This was the design before:
This is the design after:
Behind the Design
I'm big into visualizing information; it's what I pride myself on. While the original pamphlet got information onto the page, I wanted to make it understandable at-a-glance without also making it overwhelming to look at.
The first step in doing that was organizing the information. What information did we want to highlight? What information should be shown to people as soon as they open the pamphlet?
The second step was figuring out how to visualize that information. Luckily, around the same time I was working on the pamphlet, InterVarsity released their re-design, which featured some information on what colors and fonts they found appropriate for use:
I took those colors, ran them through Adobe Color, and created my own library of colors to use:
From there, I worked on creating a "structure" to build content around.
Each section had a header that was 55pt tall, and featured Roboto Slab italic text at 18pt. Sub-sections [of the same section] were the same height, but featured non-italic text at 16pt.